Fashion Marketing

A fashion marketer is an important aspect of the fashion industry. This is the marketer who works with others in the field, such as designers, artist and CEOs to create and market new merchandise.

HOW THEY WORK:
1) Fashion marketing is the process of analyzing, developing, and marketing current fashion trends into sales strategies according to Parson's New School of Design.

2) Fashion marketers research current trends, the industry, people, including studying why trends are popular.

3) Fashion marketers help set up and ad campaigns based on their research, and ensure that the ad is geared towards the right group for the product.

4) A fashion marketer must act as a psychic.

5) The fashion marketer must read past and current trends, analyze the information to determine what will be the next big hit, and create the campaign before the trend hits the market.

6) The fashion marketer must have a sense for business and must determine what styles and trends will generate the most profit, and which ones are the most marketable.

DEGREE:
Those with a fashion marketing degree will be prepared for a job in the fields: fashion buying, store management, advertising, styling for the media, promotion and public relations.